Director of Growth Marketing

* Send resume and cover letter to jobs@legendsoflearning.com

 

COMPANY OVERVIEW

 

Legends of Learning is the leader in grades K-12 game-based learning. 

 

Traditional learning systems have failed learners for decades, so we have pioneered a better way: harnessing humans’ natural inclination to learn through experience and play.

 

We are a venture-backed, fast-growing edtech startup that harnesses the unique power of games to teach and engage.

 

We help educators make their classrooms fun, engaging, and productive with our platform of over 2000 research-driven, curriculum-based games. Over one million students in the U.S. already use Legends of Learning each month backed by a community of over 500 game studios around the world who spend their days and nights thinking up better ways to teach lessons like “Adding Fractions” or “Newton’s Third Law.” How cool is that?

 

We are ready for the next booster rocket for our growth. A great product and team, along with traditional marketing, have turned gaming into the secret weapon for teachers across America. Now we are ready to take it to the next level by injecting data-powered compounding growth loops into our marketing campaigns and product. And we need your help!

 

JOB OVERVIEW

 

TITLE:

Director of Growth Marketing

 

LOCATION:

Washington DC preferred, but Remote also possible (with post-COVID travel to DC as needed)

 

OUR GROWTH MARKETING NEED:

We believe growth marketing, with its focus on how users interact with our product to drive retention and new user acquisition, is the key to exponentially scaling Legends of Learning. We are looking to create compounding growth loops by combining your marketing insights about the customer experience (gained through testing, measurement, and research), with insights from our Product, Engineering, and Customer Success teams. Together you will be unstoppable!

 

To date, marketing (primarily performance marketing) has been overseen by the CEO, with other marketing roles scattered among others in the company. We need you to be that dedicated marketing professional to build on the existing foundation and focus our energies on growing our MAU. 

 

If you like working in the marketing silo to generate leads at the top of the funnel, and then hand the leads off to sales, this job is probably not for you. 

 

If you want to roll up your sleeves, dive into the product, talk with customers, A/B test acquisition and retention methods, measure outcomes, spur UGC creation, create customer habits, glean insights from support tickets, work on cross functional teams with awesome people, and have a major impact on the marketing DNA of a dynamic and revolutionary company, you should really, really apply to this job.

 

AS THE MARKETING DIRECTOR, YOU WILL ALSO:

  • Develop and execute a marketing strategy to boost MAUs using a combination of member referrals, strategic partnerships, affiliate marketing, email, social media and influencer, SEO/SEM, PPC
  • Build clear and compelling communications via email and in-app messaging that entices teachers to continue using Legends, educate them on new product features, and encourage them to think of Legends as their first destination for engaging content.
  • Develop our content strategy and lead ongoing content marketing efforts
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Manage the creation of any necessary marketing creative, through outsourcing or other means, at your discretion.
  • Optimize landing pages and optimize user experience, as appropriate

QUALIFICATIONS & EXPERIENCE:

  • 8-10 years of marketing experience, with the last few years in growth marketing collaborating with Product
  • Experience within a dynamic and fast-paced start-up environment 
  • Strategic, analytical mindset with “roll up your sleeves” attitude
  • Ability to multi-task and project manage numerous concurrent projects
  • Experience using analytics and digital marketing software like Google Analytics, Heap.io, Chartio, Drip.com, Hotjar, Lookback.io
  • Successful track record of experimenting, A/B testing, and using data and analytics to achieve results
  • Knowledge of social media platforms: Facebook, LinkedIn, Twitter, and related marketing strategies.
  • Some experience with paid digital and social ads including SEM, PPC, display, and paid social
  • Experience with iterating and optimizing creative campaigns
  • A self-starter, with the ability to work independently and in a team environment

KEY JOB BENEFITS:

  • Significant freedom and responsibility to chart the marketing direction
  • Work directly with a seasoned Chief Product Officer on Growth Marketing
  • Work directly with the CEO (a serial entrepreneur with two prior successful exits) on traditional marketing
  • Work with a highly experienced entrepreneurial team with multiple successful exits in a variety of industries
  • Remote work culture with opportunities to connect with coworkers in person on a regular basis (when it’s safe to do so)
  • Highly competitive salary
  • Stock option grants
  • Health, Dental, Vision
  • Legends of Learning has been ranked “Best Places to Work in DC” for two years in a row
  • Be responsible for students, of all kinds, falling in love with learning

* Send resume and cover letter to jobs@legendsoflearning.com

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